- Integrity-based: To provide customers with high-quality products and services, abide by laws and business ethics, treat employees sincerely, and treat the company honestly.
- Encourage employees to: Employees will be encouraged and commended for their innovation, technological research, performance, courage to take risks and responsibilities, and inheritance and assistance.
- Focus on performance: Responsible for work results, meeting customer needs, emphasizing work efficiency, and taking responsibility for one's own quality.
- Support for reform: Proactively facing, innovating, continuously improving work processes and methods, self-learning and cultivating oneself, making progress a little every day.
- Efficient team: Team goals and overall effectiveness, democratic dedication, mutual support, adherence to discipline, emphasis on work methods and processes, and trust in others.
- Diversity and tolerance: Hongru's team respects diverse cultural backgrounds and personal beliefs, advocates a tolerant and harmonious work atmosphere, and creates a suitable working and living environment for employees.
